The Girl Mirror: refletindo sobre corpos gordos e representatividade no Instagram

Abstract

The present experimental project consists of creating a communicational product, an Instagram page called "The Girl Mirror," which proposes a comprehensive approach to raising awareness about fatphobia and the importance of diverse body representations in the media. It explores the cultural and social impact of body standards through empirical examples. The project aims to analyze representations of the fat body in the media, highlighting the aesthetic pressure and fatphobia disseminated by traditional media such as television and magazines, as well as digital platforms like Instagram. The research begins with the understanding that these representations contribute to the construction of unattainable beauty standards, negatively impacting the mental and physical health of women. Fatphobia and the obsession with thinness are pressures present and reinforced by television, magazines, and digital platforms, emphasizing the need to deconstruct these stereotypes. The narrative delves into the analysis of Instagram, highlighting the emergence of the 'body positivity' movement and its influences on deconstructing standards. The choice of the Instagram platform is justified by its popularity and content circulation capabilities, as well as the perceived gap for a specific channel addressing representations and issues related to the fat body in the media. The project aims not only to share personal stories but also to address fatphobia in different forms of media, creating an inclusive and informed community. The work concludes with the understanding that Instagram, often contributing to body standardization, can be used in a transformative way by promoting awareness of the consequences of fatphobia and encouraging body acceptance.