Padrões de evidenciação visual nos relatórios de gestão das universidades federais brasileiras: uma análise quantitativa

Abstract

This essay explores the use of graphic and visual elements in the management reports of Brazilian Federal Universities, highlighting their importance as tools for accountability and transparency. The research analyzed 68 management reports from the 2022 fiscal year, employing content analysis techniques, descriptive statistics, and cluster analysis to identify visual disclosure patterns. The cluster analysis identified four distinct patterns: the first marked by intensive use of visual elements; the second characterized by a balance between text and graphics; and the third and fourth, which presented a more minimalist approach. The results showed that over 70% of the analyzed reports share similarities in the extent and use of graphic resources, although the variety and complexity of these elements were not deeply examined. The research concluded that the use of graphic elements, such as tables, charts, and links, improves the clarity and understanding of information, promoting more effective communication and a more positive perception of stakeholders about university management. Furthermore, the standardization and strategic use of these elements can increase the effectiveness of institutional communication. The findings of this study have practical implications for the preparation of management reports, suggesting that the adoption of the identified practices can enhance institutional communication and strengthen trust and transparency in public administration. Future investigations could explore the impact of the use of visual elements on stakeholder perception and engagement, as well as investigate the effectiveness of new data visualization techniques and technologies in the preparation of management reports.