Levantamento de estratégia de marketing digital em empresas de Palmeira das Missões - RS

Abstract

The present study has the premise of researching the digital market in Palmeira das Missões, providing data to the Iluminando agency about digital marketing strategies with social networks, understanding the difficulties and desires of organizations, as well as the investment profile. At first, a questionnaire was set up according to what the Iluminando agency wants to understand about the digital market. Subsequently, with the questionnaire approved, a sample was made with 6 companies and soon after the survey was expanded, closing in 30 companies. Where it was found that organizations despite constantly making use of digital platforms, it is still necessary to create awareness about the opportunities that digital marketing has to offer with strategies in social networks.