“Músculos fortes, concentração e elegância”: uma análise do fotojornalismo no Jornal O Globo acerca do atletismo feminino nos Jogos Olímpicos da década de 1980 e início da década de 1990

Abstract

In this work, an analysis of photographs from the newspaper O Globo about women's athletics at the Olympic Games in the 1980s and early 1990s will be addressed. We aim to understand the role that photographs play in the spectacularization of the female body, by highlighting elements such as strength and beauty. To do this, we use a theoretical basis related to gender, media and sport, also applying an analysis methodology focused on photojournalism. By analyzing three editions of the Olympic Games, it is possible to trace and perceive the differences that the images and captions present, and perceive the existence of an edition that explores more in constructing an ideal of a female athlete for the consumer public, the one that presents “strong muscles, concentration and elegance.”