Fatores que influenciam a tomada de decisão: uma análise sobre investimentos em maquinário agrícola usado

Abstract

Used agricultural machinery drives the economy and generates many opportunities for companies in the field. The choices that involve decision-making when purchasing such equipment can contribute positively, increasing the profits of the rural producer, or leading to an unsatisfactory result. Thus, this study sought to identify what are the criteria that influence the decision to purchase used agricultural machinery and equipment? A qualitative and quantitative research was carried out, using as a research tool, an online questionnaire made with the help of Google forms, and sent to the customers of a used agricultural machinery sales company, in the municipality of Palmeira das Missões, RS. During the period from May 03, 2023 to May 30, 2023. Through the research it was possible to identify that the company's customers have a profile, where they are all male, who were born and raised in rural properties, most of them have levels with academic training or complete secondary education, can be considered as small producers due to the amount of area they cultivate. Among the factors they deem most important for purchasing used agricultural machinery and implements are soybean prices, weather conditions and available credit lines. The criteria that they believe have the greatest influence are the price of the used vehicle and the origin. Finally, some suggestions were left for used car companies, based on the influences of the survey respondents.