Processo de liderança na clínica Mademoiselle beleza e estética

Abstract

The role of leadership in organizations is a much debated issue, as well as its importance within organizations, since for organizations to achieve results and recognition, the practice of leadership tends to be one of the fundamental premises for the success of the company. Thus, this study aims to analyze the leadership process at the Mademoiselle Beauty and Aesthetics Clinic, located in the city of Sagrada Família - RS. This is a descriptive research with a quali tative approach, carried out through a case study. The research was carried out with 4 collabo rators and its data were obtained through semi-structured interviews, non-participant free ob servation. For the analysis of primary data, content analysis was used. The leadership process was verified through the analysis of the following factors: leadership styles and influences of the leader in the organizational environment. With the results obtained, it was found that the company is guided by two styles of leadership, the democratic and the liberal, which are adopted according to the situation, thus having a contingent-situational leadership. In sum mary, it is suggested that leaders adopt the practice of providing positive/negative feedback, making the relationship between leaders and followers even lighter, increasingly seeking a healthy environment and, thus, constantly improving the process of leadership present in the organization.