Pesquisa de satisfação dos consumidores: estudo de um restaurante do noroeste do Rio Grande do Sul

Abstract

For a company in the food sector, it is extremely important to know its customers, know what their consumption preferences are, and especially what satisfies them. We know that competition between restaurants is increasingly fierce, therefore, it is essential that they seek differentiation both in food and in attractions that can attract the attention of consumers, as consumers are increasingly demanding and selective in their choices. choices. Therefore, the study in question seeks to analyze the level of customer satisfaction at the Banco Brasil Associates Association (AABB) restaurant in Palmeira das Missões/RS. To this end, a questionnaire was administered using the “Google Forms” tool, and was available for response from 08/28/2023 to 09/28/2023, with a sample of 45 respondents. With the results of the research, we seek to guide the strategies for attracting and maintaining customers of the aforementioned restaurant. Based on the results obtained through the questionnaire, it is important to highlight some points on which the restaurant can direct its marketing activities. One of the issues that had a negative point for the restaurant was related to the prices charged. Therefore, with this knowledge in mind, it is possible to implement more strategies that arouse greater interest among them in relation to the prices charged. Also, a point to be observed was the question of what matters in a restaurant for customers, the memos consider the quality of the food to be extremely important. The organization must understand the importance of offering quality food that meets the needs and preferences of these consumers.