Processos de aprendizagem e a capacidade absortiva: um estudo de caso

Abstract

The objective of the study is to understand the learning processes in the development of absorptive capacity in the company SAUR EQUIPAMENTOS S.A.. It refers to a company that develops, produces and markets logistical solutions for the movement of cargo and materials, ensuring the satisfaction of customers, shareholders and employees, with sustainable development. The study's approach is characterized as qualitative, it was carried out through a case study. Data were collected through semi-structured interviews with 5 company employees. They were later analyzed using the content analysis technique. The empirical results demonstrated through Flamework suggest that the company develops with ACAP, through acquisition, assimilation, transformation and application capabilities. The data proposes that SAUR EQUIPAMENTOS S.A. has pre-defined learning strategies and is constantly seeking its development and growth in the market, with the aim of becoming a reference. It is understood, however, that these processes are fundamental for the development and evolution of the company, allowing it to acquire new knowledge, assimilate it efficiently, transform it into internal practices and processes and make the most of it to obtain competitive advantages in the market. These processes help the company to be updated and ready for innovations, ensuring growth and customer satisfaction.