Marketing digital aplicado em uma empresa de estética automotiva do noroeste do Rio Grande do Sul

Abstract

Nowadays, digital marketing through the internet is the tool used by companies to find and attract more customers, it still allows consumers to have information about services and products. However, planning is one of the most important acts for companies to build a relationship with the customer and the environment in which they live. For this to happen, it is necessary to know the needs, since customers are more informed and demanding. Globalization has helped to establish high quality supply and demand. The company Mello Mania has been in the market for more than 20 years, focusing on automotive hygiene and revitalization. In April 2022, the company implemented digital marketing through Instagram. Therefore, this work aimed to analyze the best digital dissemination strategy for Mello Mania washing. This is a descriptive research, with both a quantitative and qualitative approach. Four publications were made in the Instagram feed, in images, images and videos, and only in videos, during two weeks and analyzed after 24 hours. The metrics used were the number of likes, comments, saves and shares. The result was obtained through means. It is concluded that the publications made in video obtained greater interaction from the public, as well as, on average, the likes had a greater result. However, further studies are needed to analyze other forms of publication that Instagram provides us, such as Reels, IGTV and Stories.