Marketing digital: gestão de redes sociais no setor da organização de eventos

Abstract

Digital marketing provides companies with a way to strengthen their brand, relationship with consumers, as well as the way they promote their products and services. The social network Instagram facilitates this interaction between digital and face-to-face, in addition to expanding connectivity between consumer and company. The present research aims to analyze the previous and posterior scenario of the insertion of digital marketing, through the use of the Instagram tool, with more notoriety, in a small company in the event organization sector. This is an applied research, understood as exploratory research in the face of the use of theory that underpins the growth of Instagram, where the study of the page, creation of a disclosure calendar, profile harmonization and metrics monitoring took place. An evolution of the metrics listed for evaluation regarding the evolution of the company's social network was visualized, where there was a progression in the metrics of the company's page, after the insertion of digital marketing. Finally, there was an opportunity for potential growth with the company's social network, since when applying the methods, there was a growth in its metrics.