Proposta de planejamento estratégico para uma microempresa familiar gaúcha

Abstract

The present work is a qualitative research, with the objective of elaborating and understanding the importance of Strategic Planning in Ponto Útil, a family microenterprise located in the municipality of Lajeado do Bugre/RS. A bibliographical research was carried out, from which it was possible to approach concepts of renowned authors on the subject. The study was designed through meetings with the company's managers, where the author collected the information. Business, mission, vision were defined and the organization's values were declared. Through the SWOT Analysis, the opportunities and threats of the company's external environment were found, and the strengths and weaknesses of the internal environment, based on this, the action plan was prepared, using the 5W2H tool, from which the control and evaluation, which will be carried out by the managers, and it is expected that they maintain their commitment to monitoring and executing the plan. Thus, it was possible to identify important points in the company, such as excellent infrastructure, offering efficient and fast delivery, assembly and assistance services, in addition to a strong reputation in the regional market, despite this, points that require special attention were identified, such as difficulty in dividing collaborators, controlling and dividing stocks and conquering the young public. In general, this study was able to assimilate the importance of implementing Strategic Planning in companies, as it allows them a sense of direction, allows them to structure actions, assists in assertive decision-making and directs the company towards achieving its results and achieving its goals.