Propostas de ferramentas de gestão estratégica para a empresa Elopack Embalagens de madeira

Abstract

This study presents a proposal for strategic management tools for the company Elopack Embalagens de Madeira, considered a small company, has been in the wooden packaging manufacturing market for 8 years and has not yet gone through a planning construction process. strategic. It aims to identify how the process of elaboration and development of strategic planning should be in the company. Strategic planning contributes to the efficient use of its resources, guiding its application to market opportunities and threats, it also aligns the company's growth prospects, for this purpose the mission, vision and values that the company did not have in writing were created and also used management tools known from planning such as 5W2H and SWOT Matrix. The diagnosis of the work occurred through an exploratory and bibliographic research, with qualitative approaches, through an informal interview. With this study, the owner will have parameters to start the implementation of this planning, in order to align the current scenario of the company with the strategic objectives and demands of the company, allowing to generate new gains and opportunities for success.