Inteligência artificial nos processos de gestão de pessoas: barreiras, desafios e oportunidades

Abstract

It is widely recognized that technologies are present to ease everyday processes. With the advancement of artificial intelligence (AI) trends in various environments, studies indicate organizations willing to innovate by adopting new technologies to automate repetitive tasks. However, the practical reality does not always align with these descriptions. Although AI platforms are introduced in organizational contexts, their acceptance faces significant challenges, such as distrust regarding privacy policies, data security for companies and employees, and, primarily, the lack of knowledge among employees. Additionally, ethical concerns arise regarding automated decisions, which often lack empathy and disregard individual issues. Thus, this study aims to address the challenges and opportunities of AI in People Management within companies in Rio Grande do Sul, investigating how the integration of these technologies can transform existing People Management operations and processes into more streamlined and practical approaches. Surveys were conducted with a sample of 21 companies in Rio Grande do Sul, identifying a low potential for adopting new technologies due to a lack of AI knowledge and the high costs involved. Within the sample, four companies that had already incorporated new technologies reported high levels of satisfaction with the results achieved. However, these organizations also faced significant challenges during implementation. Therefore, it is concluded that, although initial adoption involves various barriers, the successful integration of these technologies tends to promote benefits and satisfaction for companies.