Redes empresariais: um estudo comparativo dos fatores sócio-comportamentais e desempenho competitivo em duas redes de empresas do varejo alimentício

Abstract

Among the complexity of the current competitive context the nets of companies have been emerged as an alternative for the prosperity of the organizations. The present study presents a comparative study of the relationships among social and behavior factors of the actors that compose two nets of supermarkets and their respective competitive performance. This study was based on two cases for which there were selected two nets of nutritious retail (the Central Mais net and the Unimercados net) that are inside the same economic text, the central region of the state of Rio Grande do Sul. The competitive performance was measured through survey in which the exploration of the relationships among the companies (27 companies of the Central Mais net and 15 companies of the Unimercados net) that make possible increments in terms of value change and creation and financial and structural increments was evaluated, relating it with four social and behavior factors identified in the literature as essential for the business net, which are: compromising, trust, cooperation and social connections. Starting from the analysis of the results it can be noticed that the duality of the coopetition permeated the interorganization relationships revealing the need of an interdependent view opposed to fragmented views. The social and behavior factors reflect that the actors behavior in the business net relationships could influence the competitive performance of the business net. The results also stressed the need of harmony among the real social and behavior factors in order to have positive influence on the competitive performance. One emphasizes that this study was placed in a reflexive way, mainly for being a descriptive study of only two cases it couldn t accomplish generalizations, though one suggests that the empiric deepening through multidisciplinary relational approaches in the field of business nets may bring significant contributions for this subject and even so to ratify the reflections of this study.