Análise do planejamento estratégico de uma empresa prestadora de refeições coletivas: um estudo de caso em Porto Alegre - RS

Abstract

This work presents an analysis of the process of strategical planning, developed in a rendering company of collective meals of Porto Alegre/ RS, with the general objective to analyze the strategical planning of the company. To reach this objective, the following specific objectives had been established: (1) to study the models of strategical planning; (2) to describe and to analyze the model and the implementation of the used Strategical Planning for the studied company; (3) to present recommendations that optimize the effectiveness of the strategical planning. Had the company to be decentralized, the study it was carried through in one of its units, that he is pilot in this tool of management, inside of the Petrochemical Polar region of Triunfo/ RS. The work is structuralized in five chapters: introduction, bibliographical revision, methodology, analysis and final description of the model of used strategical planning for the company and conclusions and last commentaries. The research is characterized as a positive chain research; how much to the nature she is qualitative; how much the technique is exploration, documentary and descriptive, of a case study. The model of strategical planning, used in the unit, it was identified as being a model without alignment with processes in the organization changes, existing similarity in the bibliographical revision; but implemented with imperfections. The strategical planning did not have an initial landmark and comumente is confused with the strategical map. The objectives of the map do not possess clear goals. Some important factors had been evidenced as the main difficulties identified for the implementation of the planning: difficulty of understanding of the vision of the company and serious difficulty of communication: of the vision of future of the organization in the unit and it enters the sectors of the same one.