Diagnóstico organizacional como base para o planejamento estratégico

Abstract

The present work aims at developing a model of an organizational diagnosis which evaluates the organization, before the execution of the organizational strategic plan-ning. For achieving the objective, the research used an exploratory study, of a qualit-ative nature with the use of a bibliography research, it was developed a detailed route of evaluation that will be incorporated in a harmonic way into the Model of Stra-tegic Administration of Estrada (2007). The Model of Organizational Diagnosis here developed is segmented with seven perspectives: Structure, Marketing, Production and Operations, People, Finances, Knowledge, and Society. The development of the Organization Diagnosis Model contributes with the literature of the area presenting an effective and practical instrument of data collection in the sense of assisting con-sultants and administrators on the global evaluation of companies, allowing also ana-lyzing the readiness of the company before the execution of the strategic planning.