A integração do modelo Kano com o Balanced Scorecard com ênfase na satisfação dos clientes internos e externos

Abstract

The global scenario shows that dairy cooperatives are exposed to an increasing global competition. In this picture, the function of the quality and strategic area is critical to assist in making decisions and maintain continuous improvement of products and services. In this research, attempted to propose a systematic with emphasis in the satisfaction of the internal and external customers of the cooperative concerned to the quality of its products and services, Besides performing integration of the Kano Model with Balanced Scorecard with the intention of managing the activities better and to satisfy their internal and external customers. The research in question is classified as descriptive as to the objectives, with the purpose of describing the characteristics of the cooperative. Concerning the explanatory research the main objective is to propose a system focusing on customer satisfaction. From the point of view of the technical procedures used the case study, whose goal is comprehensive and thorough analysis of issues for the wide and detailed knowledge of the goals. One concludes that the based systematic with the integration of Kano Model with Balanced Scorecard is applicable in cooperatives of similar characteristics since that if adapt its reality. In addition to whether the internal and external customers of the cooperative feel satisfied about the quality of their products and services.