O empreendedorismo como fator de desenvolvimento na gestão das redes de empresas

Abstract

The globalization of markets, the technological development and the increasing competitiveness among the organizations demand the raise of productivity and decreasing of costs. The small and average companies that deserve more distinction every day, especially because of generation of jobs and the income that they provide, present some failures in the technological and managemental aspect and they need to create fortifying mechanisms for their insertion in the market. On the other hand society changes demand that the organizations make use of people with differentiated abilities, behavior and enterprising profile to supervise with ability and quality. In order to transcend difficulties the small and average companies are organizing themselves as chain companies and productive arrangements. This research tried to identify the enterprising profile and the characteristics of the managers from the chain companies in the micro region of Três de Maio, northwest of Rio Grande do Sul state, using the test of personality Keirsey Temperament Sorter , applied to the main manager of the companies that participate of the program Cooperation Chains mentioned. A semi structuralized research with the directors of one company that belongs to the program was also done that detaches some personal qualities which are considered important for the management of a company that acts as a chain, mainly the aspects of compromise, cooperation, flexibility, chain contacts, negotiation, marketing, initiative, leadership and the ability of guiding situations. According to its directors, the basic point for the management of a chain involves personal qualities but mainly the collective effort with decisive performance in negotiation, marketing, innovation and expacion areas. During this work some difficulties in the management of chains were identified as participation lack, discouragement, little persistence and lack of compromise of some people who are associated. On the other hand, the positive points detected were the sharing of information, the negotiations, the shared advertising and the joint learning. The management model considered for this study takes in consideration the managemental characteristics of the market, of the organization and of the collaborators to work as a cooperative and integrated way to the vital areas of the chain companies through enterprising