A constituição do ethos na argumentação: um estudo dos marcadores discursivos no ensaio jornalístico

Abstract

The present study aims to understand, in light of the theoretical perspective of Enunciation Linguistics, the establishment of ethos in the argumentation, especially in journalistic essay, through the effects of meaning produced by discursive markers. The issue on which we concentrate is one of ways to reflect the question of the relationship between form and meaning in the enunciation of the subject. However, given that the enunciation is a singular and unrepeatable event, our analysis is restricted to their product: the utterance. It is in the linguistic materiality, set in our study by the discursive markers, which mark the subject, and through it, too, that we can identify a discursive profile of this subject, which we call ethos. As theoretical and methodological foundation for this research, we focus primarily on studies of Ducrot (1987), Martín Zorraquino and Portolés Lázaro (1999), Fernandes (2005), Amossy (2008), Maingueneau (2008) and Perelman and Olbrechts-Tyteca (2005). For the development of this research, we analyze the effects of meaning produced by discourse markers in a corpus consisting of 25 trials of columnist Claudio de Moura Castro and 25 of Roberto Pompeu de Toledo, published in Veja magazine, in the years 2008 and 2009. Identifying that there is a very wide disparity in the use of these elements from one to another set of texts, we assessed to what extent these linguistic devices, being or not being employed, influence as a guide for drafting a discursive ethos that emerges from this materiality. The importance of this work lies, in the first place, in the fact that we seek to contribute to enunciative studies, in interface with argumentation, reflecting on the importance of linguistic material in this practice. Moreover, our study turns to one of the genres of print media that most stands out in one of the best-known national magazines and often used as teaching material in teaching language.