Enquadramentos midiáticos e campanha eleitoral: análise da cobertura das eleições de Santa Maria/RS em 2016

Abstract

This research brings an analysis of the frame analysis proposed by Diário de Santa Maria, Jornal A Razão e Blog Claudemir Pereira about relevant aspects of the Santa Maria/RS electoral process – 2016. Therefore, we trigger the concepts of “election campaign” (RIBEIRO, 2004, IASULATIS, 2015, CARVALHO, 2010, SILVA, 2014, WEBER, 2007; 2011) e “frame analysis” (MOTTA, 2007, GUTMANN, 2006, RODRIGUES, 2006, BERGER, 2012). This last one also served as a methodological contribution and was applied from the “devices of justification” selected (GAMSON and MODIGLIANI, 1989). We opted to analyze the frames given to the campaign strategies and the voter profile, noting that both print media and blog had similar frames, highlighting mainly the campaign strategies from a “unique election” with significant changes in electoral laws, and giving voters a secondary position in these elections, with a few frames discovered about them, and when discovered portrayed a voter who was totally apathetic and non-believer about politics.