Avaliação e disponibilidade de compra de chás naturais a base de Ilex paraguariensis

Abstract

The constant improvement of knowledge, creativity in promoting new products, overcoming challenges of everyday life, imposed by professional competitiveness and products already available for consumption, are some characteristics of marketing professionals. To introduce new products to the market, the challenge is even greater, given the existing barriers, such as cultural, economic and consumer predetermined. In this perspective, this paper aims to answer the following question: Will there be acceptance by the local consumers of the products derived from Ilex paraguariensis offered by the Ilex paraguariensis. Meta Mate company? To answer this question a sensory analysis test was carried out, with 79 inexperienced testers, without previous training, and after the test, a questionnaire was applied to the tasters to obtain answers regarding the preferences of each one, addressing the culture of Ilex paraguariensis, the raw material of the products presented. After conducting the sensory analysis test on the three different teas, and after verification and measurement of the results, it was possible to obtain acceptance and availability indexes in acquiring them, collaborating with suggestions as to the choice of the appropriate method in the development of these in the market local consumer. Finally, it was found that the proven products obtained indexes that alternated between positive and negative as to their odors, aspects and flavors, and none of them obtained a high acceptance rate as to their availability of purchase.