Projeto Lazos América Latina: planejamento e multidisciplinaridade em relações públicas

Abstract

This experimental project aims to plan and organize the actions that involve the Lazos Latin America project, reflect on the public relations professional's role in public policies and measure the actions implemented in the project's social networks (Facebook). It is in the interest of the work to exercise a macro view of the project, especially from the organization of events, during the process we observed that the concepts of design thinking and integrated communication are essential factors for the development of a collective work. This project, of a qualitative nature, was carried out articulating techniques of methodological procedures such as documentary research, diagnosis and workshops of application implementation. At the end of the paper, we understand that the area of Communication for Development is still little explored by media professionals and presents the challenge of integrating different areas of work and advancing studies on the design thinking process; In addition, we believe it is necessary to foster research and action in this market, which is a broad field of study, as it involves numerous national and international organizations for development