Fotografia como ferramenta de atração para o turista: um estudo sobre o Parque Witeck

Abstract

Photographs play a big role in tourism marketing, as tourists are attracted by friends' posts on social media. This work has as a corpus of analysis the relationship between the images produced and the definition of a tourist destination – specifically Witeck Park, in Novo Cabrais/RS. The methodology adopted is exploratory and qualitative, with an interview with the Park's director – Henrique Witeck –, and a questionnaire applied online, via Google Forms, and in person with visitors, totaling 127 responses. The hypothesis was confirmed – visitors to Witeck Park visited it after observing its photographs on social media. Based on the results in the questionnaire, 42.5% got to know the Park through social medias; 96.9% of the answers admit that the reason for the visit came from the admiration of the images; and 74% recorded the visit in images. From the bibliographic research, the research results and the interview with the director of the Park, it can be concluded that it is important that future researches analyze this subject in more depth.