O uso das tecnologias pelos museus de Santa Maria, Rio Grande do Sul: levantamento do conteúdo e potencialidades ao turismo

Abstract

The study is structured around the idea of how the seventeen museums of Santa Maria, in Rio Grande do Sul, Brazil, offers their spaces and collections to the general public and tourists, based on the analisis of using Social Networks such as specific Facebook, Instagram, Twitter, blog and website of the instituctions. Through a theoretical bibliographic analysis on the subject, a survey of the available content about museums on social platforms was later carried out, such as colection, exhibition, use of translation into other languages and the way in which these technological devices are used to attract different audiences, the insertion of strategies of promotion from the collections, itinerant exhibitions, events among other actions that the museums consider important to the visiting public. This study was prepared with the aim of collecting data and information regarding museum institutions located in Santa Maria, Rio Grande do Sul, Brazil, making it possible to observe the way these institutions provide data and references through the vehicles in question. Among the indicators considered for the elaboration of the research are: assertiveness and quality of information, in addition to the frequency of publication