Práticas de criação editorial: teoria e experiência criativa na experimentação em produção editorial

Abstract

With the aim of reflecting on the proximity of the Editorial Production field to existing theories on creativity, this work investigates the creative experience of students of the Comunicação Social - Produção Editorial course at the Universidade Federal de Santa Maria in their teaching/learning practices. They are concerned about the little research on the subject in this field, even though it is a major center of cultural production for various media. The first panorama of creativity was elaborated by Ostrower (2001), Sakamoto (2000), De Masi (2000) and Franke (2015). The bibliographical research was structured according to the investigation classifications elaborated by Rhodes (apud PEREIRA, 2016), being the creative subject (CSIKSZENTMIHALYI, 2010a; DE BONO, 1997), the creative process (LEAL, 2019; DALTO, 1993), the creative product (MANO; ZAGALO, 2009) and the influences of the environment on creativity (ALENCAR; FLEITH, 2003; CAMPOS, 2014). This classification also guides the questions in the questionnaire and the structure of the data analysis carried out. Thus, two interviews were carried out with professors of the course, professors of the disciplines of basic principles of the training nucleus in Produção Editorial, in addition to the collection of data from questionnaires applied to graduates and regularly enrolled students. Part of the questions focus on the Projeto Experimental em Edição de Livros discipline, in which students work on the creation of a book from conception to its final printing.