A prática da audiodescrição na #pracegover: uma leitura discursiva de textos veiculados no Facebook

Abstract

In our work we seek to discuss discursively the practice of audiodescription, as a social tool, in a position to promote accessibility and inclusion for visually impaired individuals, in order to comprehend how the audiodescription practice is historically constituted and is discursivized on present digital media. More specifically, we aim to give visibility to the discursive functioning of audiodescriptive texts, which as constitutive of a social handling gear in spaces of digital communication of contemporaneity can’t be transparente and resonates existing meanings. Therefore, we join the discourse analysis, as it was thought by Michel Pêcheux, whose developments, in Brazil, are in the Works of Eni Orlandi (1988; 2007; 2008; 2009) and we resort to conceptual devices, such as: discourse, ideology, discursive formation, production condition and gesture of interpretation to proceed with the discursive Reading of audiodescription in digital spaces of meanings of circulation. To define the audiodescription and theorize about your practice, we resort to the works of Joel Snyder (2017); Francisco Lima (2010; 2012); Lívia Motta (2010; 2011; 2012) and Bel Machado (2011), as well as your normative guidelines in the world and in Brazil. Our corpus of analysis is constituted by textualities from hashtag + pra cego ver put into circulation on Facebook pages of brands Natura and O boticário, in 2019. From the way that such texts are formulated, we cutout some discursive brands, to give visibility to the relation between what is said and what is unspoken which means and how such relation outbreak the stereotyped meanings and repeated patterns about the body and about the woman which are silenced to the visually impaired reader. In our analysis, we worked with three advertisements cutouts and rethink, from them on, the practice relation of audiodescription and its guidelines, which rules what is said with the shape that companies/ brands are reproducting are (re)producing speeches about the premise of objectivity, neutrality and accessible text, to circulate meanings and insert themselves in the discourse of the politically correct.