De Gutenberg ao jornalismo pós-industrial: o percurso do autor no webjornalismo do interior

Abstract

This thesis deals with the theme of authorship in journalism from the present configuration of media, which seems to give voice to parcels apart of communicative process, but which implies a complex question about the issue of authorship and its developments. The authorship can be taken under different approaches such as the present communicative scenario, called by many as Media Ecology, in which ancient and new media coexist. The present thesis focus on this: how the authorship expresses in local webjournalism, in terms of epistemology, deontology and phenomenology. Does it reflect the plurality of voices from the contemporary audience, or does it merely reproduce the old pattern under the new wave of technology? The main goal is to design the authorship under the context of the new media ecology, considering the three dimensions: epistemic, deontic and phenomenal. The thesis is organized in four chapters. The first one discusses the epistemic aspect of the authorship. The second one is dedicated to the normative or deontic face. The third one presents the methodology of the empiric analysis. The forth one brings the empirical or phenomenal visage, and it brings the analysis about the local webjournalism of Ijui.com site, which is complemented and relativized with data from the staff of Zero Hora and Folha de S.Paulo journals websites. The last remarks indicate that the path of author investigated reveals interesting aspects, such as the tension between companies’ rules and the new possibilities of interaction and authorial visage. Forwards and backwards of the authorial voice space from journalists, and from the audience opinion through the journalism. Persistence of classic forms to express and to false authorial voice, which are used as expression strategies, linked to the new forms to produce and to say in an authorial way. All these manifestations tend to configure the wider polyphonic face of authorship in journalism: contradictory, full of new ways of expression, and conflicting.