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A comunicação visual off road aplicada em design automotivo: projeto experimental para modelo Baja SAE
(Universidade Federal de Santa Maria, 2021-02-01)
This paper presents a design analysis of 15 off road vehicles and their striking features communicated through morphology, what the advertising, considers as attributes of this style known as “off road”. Through this ...
Breves reflexões sobre as práticas de consumo de telefones celulares: sociabilidades e distinção no ambiente universitário
(Universidade Federal de Santa Maria, 2017-12-15)
This work presents an analysis of the consumption practices of high-value cell phones of people in graduation. Work in which I try to understand the issues of distinction, sociability and belonging in the daily life of ...
O kitsch no editorial de moda para brechós
(Universidade Federal de Santa Maria, 2016-12-12)
With the advent of new technologies, the use of image begins to grow exponentially, on the one hand reflecting greater possibilities for the field, and on the other a constant need to innovate in order to stand out in the ...
O papel da personalização no campo da publicidade e propaganda: vantagem competitiva em tempos de novo consumidor de conteúdo
(2021)
This academic paper intends to show the different ways personalization can be used by the
marketing and advertisement field, alongside with its different types that lead to hyper-personalization. From then on, studies ...
Princípios e perspectivas de acessibilidade em relação às cores: um guia de boas práticas sobre daltonismo para profissionais da indústria criativa
(Universidade Federal de Santa Maria, 2021)
This experimental project aims to identify inclusion and accessibility perspectives for people with color vision deficiency, whether congenital or acquired, in projects and communication products, considering the context ...
Maternidade em tempos de pandemia: report como instrumento de divulgação científica
(Universidade Federal de Santa Maria, 2021)
The global pandemic of COVID-19 has exposed the challenges faced by women who are mothers and carry out care work, both in Brazil and in the world. The present work is an experimental project, developed through the creation ...
A fotografia como forma de reconhecimento do corpo e estímulo à autoestima feminina
(Universidade Federal de Santa Maria, 2022)
The objective of this study is to understand how photography can be used as a tool for self-knowledge and stimulation of female self-esteem. For this, it was studied how the relationship between women with their own image ...
"Guia Antiditadura": a construção de um material paradidático de divulgação científica
(Universidade Federal de Santa Maria, 2022)
In this experimental project, the proposal was to produce a paradidactic material for scientific dissemination about the Civil-Military Dictatorship in Brazil. The material was created through a bibliographic review, ...
Fotografia de animais de estimação: ensaio Pet Astro
(Universidade Federal de Santa Maria, 2021)
Through this work, a photo essay was carried out with the theme "pets", under the bias of composition and photographic lighting, also seeking to place the pet as if it were a star (either for the tutors or for the future ...
As (re)significações identitárias dos venezuelanos a partir do enquadramento midiático
(Universidade Federal de Santa Maria, 2019-12-05)