In a long time, the Nerd’s culture and identity where considered negatives. As the years passed by, though, this image has been changing. However, there are many stereotypes still associated to this group, like lacking of ...

The present work has as main objective to discuss the graffiti representations in the city of Santa Maria - RS, understood as resistance to the hegemonic apparatus, which acts in favor of the maintenance of the inequalities ...

Society is in constant change, and with it, Communication also changes. The interdependence created between this two instancies, made advertising shape itself according to the needs and desires of consumers. So, when they ...

This experimental project aims to develop a sexual health informational material for lesbian and bisexual women. The material was developed in the format of a fanzine, as a sexual health guide. Aspects such as transmission ...

This project seeks to propose the creation of 12 (twelve) illustrated pieces inspired by the archetypes of astrology, associating each sign in a hypothetical scenario of advertisements applying the Rubber Hose retro ...

This experimental project presents the development of strategic communication planning for the repositioning of the handcrafted ceramics brand, Gabi Sanger Art, a brand of handcrafted works. From the planning perspective ...

This experimental project aimed to analyze the accounts of lesbian women who experience the daily life in advertising agencies and provide the main data and insights in a report. To better understand the research context, ...

This study aims to, through Donald Norman's Emotional Design theory (2008), assess the levels of consumer perception of the perfumes by singer Ariana Grande. Through this analysis, we seek to investigate how emotional ...

This monograph aims to understand how internal marketing is aligned as an element of branding and in the transmission of brand values. Authors such as Analisa Brum (2010), Saul Bekin (2005), Andrea Semprini (2006), José ...

The project in question was developed in collaboration with the director of photography, Leonardo Lira Araujo, between the end of 2020 and the end of 2023. It is a project aimed at reflecting on the process of directing ...