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Análise da aplicabilidade da jornada do herói na roteirização da websérie “Eu brifo, tu brifas”
(Universidade Federal de Santa Maria, 2018)
Visibilidade das novas estratégias de posicionamento da Dove pelas peças da marca
(Universidade Federal de Santa Maria, 2018)
The present work takes a tour of concepts such as the creation of feelings, brand image, plastic image, representations of the female body and photographic pose. Its objective is to analyze, through some advertising pieces, ...
Consumo e fandom em jogos: um estudo de caso sobre league of legends
(2014)
The objective of this paper is to investigate how does the relationship between players and games work through a case study of League of Legends. With that, it is intended to understand the consumerism practices and ...
Nem recatas e nem do lar: o lugar de trabalho das mulheres nas agências de publicidade, a partir das noções de campo e habitus
(Universidade Federal de Santa Maria, 2016-12-15)
In this study, we want to know how advertising, as a field, defines the position of women’s work in agencies, on the matter of gender stereotypes. For this, fundamented on a cartographic thinking, we build a theoretical ...
Os youtubers mirins e a indústria cultural: um olhar sobre um novo apelo ao consumismo infantil
(2017-12-15)
This paper presents a study on the practices of cultural industry and its links with postmodern society, characterized mainly by living in a consumer culture. Through this, it is sought to investigate how the new media ...
Conectados e desconexos: projeto experimental de um filme ficcional de curta-metragem
(Universidade Federal de Santa Maria, 2018)
This experimental project has as general objective the creation of a short fiction film. It is proposed, with this work, an improvement in the fundamentals of script, pre-production, direction, production and post-production ...
Ética na publicização de bebidas alcoólicas: um estudo de caso da Skol Beats
(Universidade Federal de Santa Maria, 2016-12-15)
The study appears based on the context of transformations of the advertising process, which gives rise to alternative forms of advertising extrapolating the traditional formats. In this context, the study approaches the ...
Estratégias de construção e manutenção de blogs: um estudo do blog hipertrofia.org
(Universidade Federal de Santa Maria, 2016-12-12)
This work has as main objective to analyze the strategies used in the construction and maintainability of the blog Hipertrofia.org, interpreting how it is strategically organized to reach and maintain its visibility. The ...
Florbela espanca: inspiração feminista na poesia reinterpretada pela fotografia
(Universidade Federal de Santa Maria, 2016-12-15)
This experimental project aims to discuss feminist themes in the actuality based on the life and work of the Portuguese poetess Florbela Espanca, who lived in the late nineteenth and early twentieth centuries.To do so, a ...
Um produto audiovisual para a sensibilização sobre a depressão e suas manifestações
(2017-12-11)
In this study, it is presented the process of development of and audiovisual product by an experimental method. From studies about depression, contemporary dance, music and audiovisual, this paper aims to unite these parts ...