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Organizações de risco e o processo de reconhecimento organizacional: os contratos de leitura na construção da identidade, imagem e reputação nos relatórios de sustentabilidade
(Universidade Federal de Santa Maria, 2014)
This work aims to analyze the effects of the recognition in risky organizations through the organizational identity and reputation reconstruction driven by sustainability reports which provoke reading contracts among the ...
Comunicação pública e organizacional: as estratégias comunicacionais da prefeitura de Curitiba no Facebook
(Universidade Federal de Santa Maria, 2015-12-14)
This study aims to analyze the communication strategies developed by the City of Curitiba on Facebook considering the public institutions communication assumptions. Therefore, we use as a theoretical framework to encompass ...
Articulação de estratégias de relacionamento com a mídia na comunicação pública e na comunicação política
(Universidade Federal de Santa Maria, 2014)
La monografía estudia la comunicación pública frente a la comunicación política, intentando compreender si esta puede influenciar en aquella. Las teorias están centradas en discusiones sobre la comunicación pública, la ...
Fundação Eny: um estudo de caso sobre as estratégias comunicacionais
(Universidade Federal de Santa Maria, 2015-12-11)
This monograph seeks to understand how the Eny Foundation, a company located in Santa Maria, Rio Grande do Sul, triggers entrepreneurship and innovation in communications. The work is constituted by a case study , used as ...
Eventos regionais e economia da cultura: a potencialidade do ENART
(Universidade Federal de Santa Maria, 2015-12-16)
This paper seeks to understand how the event management, combined with the precepts of the cultural economy, may assist in the economic development of 30 traditionalists regions from the MovimentoTradicionalistaGaúcho ...
Método de configuração de imagem: outros olhares
(Universidade Federal de Santa Maria, 2015-12-16)
This study aims to explore image audit methods in organizational scope, with the main support of the Image Configuration Method (DE TONI, 2009). The end of this present study aims to introduce a matrix of image hearing ...
“All we need is love”
(Universidade Federal de Santa Maria, 2015-12-16)
The construction of relationships between brands and people has changed from years to now. The times has changed, as the society has changed, and the market has changed, therefore, the brands needed to adapt themselves to ...
Projeto experimental: programa de ex-alunos Centro Universitário Franciscano
(Universidade Federal de Santa Maria, 2015-12-11)
Study concerning the Planning for the Former student Program of the Centro Universitário Franciscano in order to provide the Institution forming bonds with their egress. From some observations on the institution's internal ...
Comunicação, moda e identidade na construção da imagem de Shana Müller: a representação da prenda contemporânea no Instagram
(Universidade Federal de Santa Maria, 2015-12-15)
The aim of this study is to understand how the “prenda contemporânea” style contributes in the construction process of Shana Müller’s image through publications at her Instagram profile. As an online social network for ...
A representação midiática da conversão e do cotidiano evangélico brasileiro: uma análise da personagem Gina da novela “Amor à Vida”
(Universidade Federal de Santa Maria, 2015-12-14)
Attentive to the growth of the protestant faith in Brazil in recent years, and the need that mass media outlets have to capture this audience, this work comes with a proposal to do a study, inspired by the Discourse Analysis, ...