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Itens para a visualização no momento 11-19 of 19
O relações públicas no mercado cultural: estudo de caso do evento Descubra UFSM
(Universidade Federal de Santa Maria, 2014-12-10)
The objective of this research it's to understand the role of the Public Relations professional in the cultural market, using the “Descubra UFSM” event as it's base. We seek to understand, how this professional can help ...
Para além de um hobby: estratégias comunicacionais de uma editora de blog de moda em mídias digitais
(Universidade Federal de Santa Maria, 2014-12)
By reason of sharing content facilitated by new technologies, it becomes increasingly attractive to those who write in online platforms, it becomes increasingly attractive the professionalization of the productions performed ...
Enquadramentos propostos por Veja no primeiro mês de campanha de Dilma Rousseff à presidência da república: campanhas de 2010 e 2014
(Universidade Federal de Santa Maria, 2014-12)
This research is an analysis of the framings proposed by VEJA magazine to the candidate for the presidency of Brazil, Dilma Rousseff, in the first month of the electoral campaign in the years of 2010 and 2014. To do so, ...
Assessoria de comunicação: noções conceituais, estrutura e proposta de matriz de análise e implementação
(Universidade Federal de Santa Maria, 2014-12-11)
The following study has the theme Communications Office. The theme delimitation is about how the Communications Office are concepted and what are its level‟s structure and functions, presented in this area‟s studies. The ...
Ouvidoria como estratégia de comunicação em universidades públicas federais
(Universidade Federal de Santa Maria, 2014-12-10)
This paper addresses the public communication and virtual ombudsmen in federal public universities, with the overall objective of analyzing the public communication through the Virtual Ombudsman in these institutions. The ...
Convergência midiática e efeitos de sentido em campanhas institucionais: o caso RBS
(Universidade Federal de Santa Maria, 2014-12-09)
This monograph has as research theme the legitimacy of RBS Group from the speeches of the institutional campaign, launched in 2013, “O Amor é a Melhor Herança. Educação para as Crianças” (Love is the best Heritage, Education ...
Assessoramento de celebridades: uma possibilidade de atuação para o profissional de relações públicas
(Universidade Federal de Santa Maria, 2014)
In order to promote discussions about a perspective over certain topics which still not much explored in Brazil, this research aims to contribute for studies in Public Relations and Contemporary Communications. Starting ...
Responsabilidade social empresarial: uma análise dos sites intitucionais de indústrias fumageiras no Brasil
(Universidade Federal de Santa Maria, 2014-12-11)
This work aims to understand how Brazilian tobacco industry companies disclose their corporate social responsibility strategies in their institutional sites in accordance with its mission, its vision and its organizational ...
A comunicação comunitária e a participação local: um estudo sobre a rádio comunitária de Ivorá
(Universidade Federal de Santa Maria, 2014-12-10)
Having as backdrop to community radio in the municipality of Ivorá / RS , this final work of undergraduate aims Suggest actions that can foster community participation in community radio Ivorense . For this, it was necessary ...