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Itens para a visualização no momento 11-20 of 21
A representação da identidade camponesa na comunicação contra-hegemônica do movimento dos trabalhadores rurais sem terra
(2017-12-14)
This paper analyzes the representation of peasant identity through the “ Jornal Sem Terra”, newspaper produced by the Communication Sector of the Landless Rural Workers Movement (Movimento dos Trabalhadores Rurais Sem Terra ...
Influência digital: análise do canal JoutJout, prazer
(Universidade Federal de Santa Maria, 2017-12-12)
This monograph is specifically intended for an analysis of the YouTube channel, JoutJout, prazer, created in the year 2014 by Julia, owner of the channel, to lose the fear of criticism. With this, it aims to diagnose if ...
Reposicionamento de marca pelo olhar das relações públicas: o caso Skol
(2017-12-12)
Brand repositioning, the subject of this research, is one of the practices that can be executed through actions linked to a Public Relations plan of actions. The course of thought hereby presented seeks to answer the ...
Consultoria de comunicação para empresas emergentes: experimentações no campo da moda
(Universidade Federal de Santa Maria, 2017-12-14)
This paper proposes to study the viability of working a communication consultancy with companies that are starting their activities, specifically on fashion field, by proposing an experimental project with the brand Catarina ...
Planejamento de comunicação interna: produtos e ações para um órgão público do interior do RS
(Universidade Federal de Santa Maria, 2017-06-15)
This Experimental Project of the Social Communication Course with qualification in Public Relations is an Internal Communication Planning, with diagnosis and proposals of communication products for the environment of the ...
Estratégias de relações públicas na moda: um estudo de caso
(2017-12-15)
The present study has as its theme the Public Relations strategies that are developed in the fashion market. The delimitation of the theme brings the Public Relations practices used by the innovative enterprise in the ...
Comunicação na política: a manutenção de vínculos e as estratégias de aproximação
(2017-12-12)
This research discusses the changes on communication and politic fields with the use of Medias and its platforms as communication strategy and with the objective of approach politicians and their voters. We bring for ...
Produção audiovisual em relações públicas como estratégia comunicacional para o desenvolvimento: as mulheres rurais de Restinga Seca - RS
(2017-12-12)
This experimental Project want to contribute for relationship between the communication and development, in fields scientific, political and social. Its general objectives to promote the representation and the recognition ...
As relações públicas como agente de transformação por meio de ações de empreendedorismo social: o estudo da ONG Infância Ação em Santa Maria/RS
(Universidade Federal de Santa Maria, 2017-07-15)
Reflexões sobre o desenvolvimento a partir do NVivo: as práticas comunicacionais e o desenvolvimento rural na 4ª Colônia
(Universidade Federal de Santa Maria, 2017-12-12)
This experimental project seeks, through the software for qualitative research NVivo, to map how the communication flows and relationships influence the rural development in the 4ª Colônia of Italian and German Immigration. ...