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Comunicação pública e instrumentos de participação online: análise descritiva e interpretativa do site e da fanpage oficial do Senado Federal
(Universidade Federal de Santa Maria, 2015-12)
The present work brings public communication and participation as a theme. Objective to analyse the instruments of internet communication promoted by the Federal Senate with the intention to promote the participation of ...
Planejamento na gestão cultural: desafios a um modelo eficiente
(Universidade Federal de Santa Maria, 2015)
Annually we see several cultural projects being approved in the Cultural Incentive Law of the city of Santa Maria (LIC) and that is extremely beneficial to the cultural development. However, we begin to question to whom ...
Cultura e midiatização: uma análise da inserção de Frida Kahlo na lógica de produção de bens de consumo
(Universidade Federal de Santa Maria, 2015)
This study makes an analysis of the insertion of Frida kahlo in consumer goods production logical thinking of the changes in the way of consume culture nowadays. Therefore, the key-concepts of culture, mediatization, ...
Relações públicas estratégicas e construção da imagem organizacional: CVI Refrigerantes LTDA na FEISMA
(Universidade Federal de Santa Maria, 2015-07-01)
This work has as its theme the strategic public relations and building organizational image. Through this theme was given rise to the following research problem: events / fairs can be a strategic tool of public relations ...
O cerimonial como poder simbólico na esfera legislativa: análise das sessões solenes da Câmara de Vereadores de Santa Maria - RS
(Universidade Federal de Santa Maria, 2015-12-18)
This paper has as the main topic the ceremonial and its connection with the concepts of symbolic power (BOURDIEU, 2011) and visibility (THOMPSON, 2011), specifically the ceremonial as a platform of visibility chasing ...
Cultura de quem? Uma análise da regulação da cultura na sociedade contemporânea
(Universidade Federal de Santa Maria, 2015-12-16)
This monograph has the intention to understand how the cultural regulation processes in contemporary society occur. We will work mainly with authors of Cultural Studies, a social, political and intellectual movement, ...