Buscar
Itens para a visualização no momento 11-20 of 27
Imagem institucional: uma avaliação da visibilidade da URI – Campus de Santo Ângelo nos jornais A Tribuna e Das Missões
(Universidade Federal de Santa Maria, 2007-12-26)
This study it has as objective to analyze the institucional image from journalistic substances published
in the media printed. Part of the estimated one that the visibility and the representations made for the
media are ...
Avaliação da usabilidade da interface do site FACOS/UFSM
(Universidade Federal de Santa Maria, 2007-01-31)
Tests of usability allow to know as the interaction between the user and the system
occurs, allowing to evaluate the degree of effectiveness, efficiency and satisfaction of
the relation between user and system. This ...
O uso da internet na comunicação institucional
(Universidade Federal de Santa Maria, 2006-12-20)
The present article approaches the use of communicational strategies and their importance as well, in order to maximize interaction between the institution and its publics. The communicational processes supported by digital ...
Comunicação institucional e internet: novos espaços na relação sujeito-instituição
(Universidade Federal de Santa Maria, 2006-12-20)
Este artículo tiene como objetivo comprender las relaciones que se establecen entre públicos y organizaciones delante de los nuevos espacios de interacción/comunicación proporcionados por la Internet. Presuponiendo que ...
A comunicação e a cultura organizacional no processo de construção da responsabilidade social
(Universidade Federal de Santa Maria, 2007-01-19)
This study has as a purpose to understand, through a bibliographyc research, the comunication
importance as a broadcaster of cultural changings among the audiences from the organizations that
adopted the social responsibility ...
A identidade regional nordestina nos sistemas de significação do consumo de moda
(Universidade Federal de Santa Maria, 2006-12)
The article presents results of an analysis of system of meaning in fashion consumming. A study of appropriation of regional country identity was carried out by the summer collection/2006 by Cavalera brand called “Cabra ...
Gerenciando a comunicação através do marketing de relacionamento: a organização do quadro social como ferramenta de comunicação e de negócios no SICREDI
(Universidade Federal de Santa Maria, 2006-12-21)
This study aims to investigate the creation, implementation and operation of cooperative nucleus through a program called Organização do Quadro Social as well as to identify how it is inserted in the strategy of institution. ...
A violência no agendamento do cinema brasileiro
(Universidade Federal de Santa Maria, 2007-01-22)
At the beginning of the 90’s decade, the periphery started taking part in the theme symbolic goods produced in Brazil. As consequence of this behavior, the Brazilian cinema has been exploring in its films the violence ...
Mídia e responsabilidade social empresarial
(Universidade Federal de Santa Maria, 2007-01-19)
This paper reflects on how media can act as a legitimating tool for organizations through the
concept of social responsability. By using questionnaires applied to journalists from the
two newspapers in Santa Maria/RS, ...
O discurso como estratégia de comunicação e legitimação da Igreja Católica
(Universidade Federal de Santa Maria, 2006-12)
The Catholic Church, as a predominant religious institution in Latin America, has been using, in
vehicles of guided communication, a rhetoric towards scientific knowledge and commited to the social
aspects, aiming at ...