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Astovo: criação de um personagem animado para redes sociais Vine e Instagram
(Universidade Federal de Santa Maria, 2014)
This work aims to create an animated character for insertion in social networks Vine and Instagram: Astovo. In this course, we will study the history, concepts and animation techniques, the characteristics of the aforementioned ...
O femvertising no roteiro publicitário: estudo e prática
(Universidade Federal de Santa Maria, 2016-12-12)
This experimental Project focuses in the development of a web advertising filmscript, which applies the femvertising as creative strategy. Before the practice itself, there is a theoric and methodological observation about ...
“Elas também bebem”: o consumo de cerveja por mulheres de Santa Maria
(Universidade Federal de Santa Maria, 2017-12-11)
In the past years, there has been a strengthened trend related to the consumption of beer by women. According to several researches, women have been drinking more beer – online platform MindMiners, for instance, states ...
O papel da publicidade no pós-consumismo
(Universidade Federal de Santa Maria, 2018-12-04)
Quem não é visto, não é lembrado: um estudo sobre a relação das micro e pequenas empresas com a cultura do marketing digital
(Universidade Federal de Santa Maria, 2018)
The study seeks to understand a brief history of post-digital marketing in society through the new forms of consumption, understanding its steps to the culture of the digital marketing landscape. It then contextualizes the ...
Publicidade e arquitetura: novas possibilidades na intersecção dos campos
(Universidade Federal de Santa Maria, 2018-12-04)
The present academic study presents as a theme the “Intersections between the fields of advertising and architecture”, answering the following research problem: “What are the points of intersection between advertising and ...
Os youtubers mirins e a indústria cultural: um olhar sobre um novo apelo ao consumismo infantil
(2017-12-15)
This paper presents a study on the practices of cultural industry and its links with postmodern society, characterized mainly by living in a consumer culture. Through this, it is sought to investigate how the new media ...
Corpo a corpo: percepções sobre os corpos femininos na mídia, na sociedade e no cotidiano
(Universidade Federal de Santa Maria, 2015-12-12)
This experimental projetc presents an study onthe current representarion of the female body in media. Based on the principal that the body is a cultural construction, we long for understanding how the social cultural ...
Estética publicitária e a Classe C: a representação do gosto no consumo popular
(Universidade Federal de Santa Maria, 2014-12-09)
This study seeks to understand if advertising, through its aesthetics form, is able to talk with the class C people efficiently. To make this happen, the public to being approached are the women of this class, in view of ...
O uso de product placement como estratégia de comunicação - um estudo de caso do filme 007 - Cassino Royale
(Universidade Federal de Santa Maria, 2015-12-18)
This study investigates the insertion of brands and products on some entertainment content, with product placement being the main communication strategy analyzed, highlighting how it is used and its advantages. To achieve ...