Colaboração do processo de validação de hipóteses pela metodologia Lean Startup com clientes adotantes iniciais de um MVP

Abstract

With the exponential progress and development of new technologies from the 2000s, many people with entrepreneurial spirit, developed new ideas of services and products, founding startups with uncertainty in the competitive business market. Many of these begin failures in their first years of life, do not know how to manage and exploit the market in which they are inserted. Ries (2012) shows concepts and techniques geared towards innovation and entrepreneurship, with the goal of new businesses thrive in their operations, recommending a new methodology for managing a product or service, called Lean Startup. From this, the objective of this work is an application of the Lean Startup methodology for a collaboration of the hypotheses validation process of a Minimum Viable Product (MVP) of scheduling and confirmation of sports courts of a Startup, with early adopters in the city of Santa Maria, Rio Grande do Sul. The work presents technical procedures as disciplines as participative observation, which is a technique that needs to live and exchange experiences between the researcher and the observed subjects. The research was applied by the concierge model, where the researcher carries out a highly personalized follow-up with the early adopters, regarding the MVP in development. The comments obtained by the adopters are indicative of a collaboration for the validation process of Startup hypotheses and, consequently, suggestions for improvements.