O processo decisório frente à pressão do tempo: satisfação e variação dos estilos individuais de decisão

Abstract

The instigating pursuit to understand the human behavior, more precisely about the mechanisms involved in the decision-making process of a person, are the basic premise for the accomplishment of this study. Decisions are present in all ambits of people’s life, and the identification and understanding of the factors that can influence them have great importance. Thus, this study aimed to verify how individuals modify the decision process under time’s pressure. The reach of this objective occurred through a laboratory quasi-experiment using three different instruments to collect data. The first stage of the experiment was the choice of a notebook by using the decision support system Decisor (LÖBLER, 2005), the second stage consisted in answer the Feeling Questionnaire in Relation to the Purchase (LUCIAN, 2008) and the third one, answering the Decision Style Inventory (ROWE, 1998). The sample consisted in 178 undergraduate students, divided into 2 groups: the control group and the group submitted to time pressure. The most popular chosen notebook was Sony. It was observed the existence of prior knowledge of the brand and the use of Image Theory to explain that choice. The individual decision-making styles most found in the subjects submitted to the task were the analytical and the conceptual. The hypotheses were tested using the Mann Whitney U test and the chi-square test, however, they were unable to prove statistically the hypotheses. We suggest more studies to prove the existence of low satisfaction with choices made under time pressure.