A construção e formação da Editora da Mente e o papel de Lauro Trevisan como editor

Abstract

This paper presents the construction of the Mind Publisher and the role of its founder, Lauro Trevisan, training and consolidation of the publishing house in the self-help book market in Santa Maria - RS. Founded in 1980, the Company completed in 2015, thirty five years of experience in publishing. This longevity drew attention to this research, which proposes to understand how the publisher remained many years in the self-help book market, having a single author who is also his only editor, Lauro Trevisan. For this, the support Hallewell (2005), Camargo (2003), Araújo (2008) and other authors does critical. The monograph was developed through a qualitative research, which aims to create contextual links between researcher and object. In this context, the realization of descriptive approach because the facts instead of event and it is essential to develop this work. This research presents qualitative aimed at creating contextual relationships between researcher and object. For this, the realization of descriptive research is important because it generates approach of events instead of event and it is essential to develop the survey. Thus, the case study grounded in a semi-structured interview, made it possible to search various information about the Publishing House of Mind. It was concluded that through the workshops promoted by Lauro Trevisan, the author and editor cemented his name in the self-help book market, as gathered in this event, a large number of public who bought his works and diffused their name in the market, spreading their fame and charisma, making it possible to stay in the house in a distant market traditional axis of publishers.