A produção editorial aplicada à educação a distância: estudo de caso de materiais didáticos do curso de Pedagogia EAD

Abstract

Textbooks are in a profitable and active category in the publishing scene. However in times of technological changes and reflections on Brazilian education, we need to think about their possible consequences. This is the case of teaching materials for Distance Education (EAD) as it is an alternative educational modality for millions of people. The problem of this research lies with the type of material produced, their devices and their quality from the point of view of the editorial production. The objective is to investigate the processes of production of this sector, its characteristics, difficulties and challenges. So it was decided to select two courses a semester in one of the EAD graduations of the Federal University of Santa Maria (UFSM), being chosen the Faculty of Education for its educational bias. The theoretical-methodological approach used was literature review to discuss important concepts in developing these products, with the theoretical support of the authors Moore and Kearsley (2007), Leão (1999), Belloni (2001) and Filho (1997) and case study to perform the analysis of materials. From the survey it was concluded that editorial criteria are taken into consideration and adopted by the multidisciplinary team at the Open University (EMUAB). However there are still alternatives to be explored and ways to improve it. Thus, it is concluded that the teaching materials segment is rarely discussed within the axis of the editorial production and communication and there is ample room for discussion and inclusion of new products in order to collaborate with education, whether mediated by educational technologies network or not.