Estudo de usuários do Arquivo Central do Conselho Federal de Contabilidade: necessidade e uso da informação

Abstract

This scientific research presents the results regarding users' study as a resource for identifying the need and use of information in the files of the Conselho Federal de Contabilidade. It’s goal is to identify users’ profile that use, directly or indirectly, information or services provided by the Conselho’s file in order to map their needs, conditions, dissemination forms and information retrieval. It is expected to equip the file with information for the establishment of actions and promotion and accessibility policies of the collection as well as the establishment of excellence standards of service and satisfaction of its users-clients. To obtain the necessary data to allow the completion of this work, a questionnaire was prepared and distributed to 100 people allegedly study participants. The questionnaire was divided into 22 items with open and closed questions, divided into two parts. In the first part, information regarding the users identification were extracted and in the second part, information about users opinion. Among the questionnaires distributed, 45 were answered, and from this sample it was possible to identify users profile, as well as their needs and purposes, beyond the administrative ones, satisfaction level and difficulties identification and areas for improvement regarding the environment and research tools. The promotion, as one of the activities of information marketing, allows the file to establish communication with its clients-users, but such communication is truly effective after the identificationand knowledge of the needs of its target audience, users of the file searched for now.