A promoção e prevenção em saúde como estratégia de gestão na saúde suplementar: uma revisão documental da Legislação vigente no Brasil

Abstract

The following article proposes to analyze information and knowledge about the context of the Health Promotion and Risk Prevention, Injuries and Diseases as a management strategy in the health insurance. The methodological approach is a documentary research, exploratory and qualitative nature in order to obtain important information on historic breakthrough in the current legislation in Brazil and relevant in the face of contemporary challenges in the private sector. In this context, the National Health Agency - ANS, in its role of standardization in the industry, has an important and challenging to regulate the private market to ensure the sustainability and consolidation of this important economic activity in the health sector. So, search through the Health Promotion and Prevention in guiding new care practices aimed at standardizing the way to treat health in a new light, seeing greater health outcomes. The results of this study point towards an era of change in the current health care model, both public and private, towards a transformation as opposed to the current model, but without nullify it as a way of innovation and industry sustainability strategy. The focus of the new care model is the promotion and health prevention and management strategy, and contribute to new forms of construction services in health and differentiated modeling that will allow also new forms of relationships between the various actors in the sector, and so, positively impact across the industry scenario.