Sensacionalista do site ao livro: convergência e mercado editorial

Abstract

This monograph is a case study on the transposition of the site Sensacionalista for the book "Pagar por um livro que está na internet é sinal de genialidade, dizem especialistas." The Sensationalista portal is known for reporting false stories for the purpose of entertaining, placing itself in the fine line between the real and the fictional. Thus, the general objective seeks to understand how adaptation of content and graphic identity to the printed book. Among the specific objectives are: to understand why the publisher publishes a book that is the result of this site, what are the motivations in terms of marketing, dissemination of knowledge and information; Identify the choices and ambitions on the part of the graphic project, in the case of typography, colors and other elements. Along the way I will try to compare the approaches of both platforms in order to understand the transposition and to observe it more deeply, besides studying the graphic elements in order to understand how the Sensationalist portal is constructed and to analyze the graphic elements used in the book to establish a Between the two approaches of the same content. For this, the study has a contribution in the bibliographical review in the concepts of convergence, cross media and transmedia, and the publishing market about similar cases and on the site itself, in addition to an interview with Editora Belas Letras professionals. The book in question was designed to maintain the identity already adopted by the portal, so it is a dynamic work and the graphic choices are fundamental for this aspect. It is also concluded that the launch of this book is an example of cross-media, when transposing the content to another platform applied with some elements of transmedia, as there is the use of elements in the book that open precedents for the expansion of the universe of the work in transformation Active participant.