Midiatização da periferia: visibilidade a partir da ascensão econômica

Abstract

This final course assignment intends to analyze the evolution of the journalist approach on the coverage of periphery news, considering the economic growth of its residents. Considering of the centrality that medias achieve in society, this study aims to understand how the journalism, as a social mediation practiced professionally in conditions of midiatization, constructs midiatization narratives about the periphery (SILVEIRA, 2015). It is observed the assumption about the increased news visibility from periphery citizens from their economic growth, fact that conducts changes on newsworthy about this part of the population, recognized as an emerging consumer market for journalistic content; the “new middle class” (NERI, 2008, 2010; SOUZA, J., 2010; PINHEIRO-MACHADO; SCALCO, 2015 e RICCI, 2016). It seeks to understand how the narrative journalism produces senses on a particular social class and which are the social semiotic conditionings that feed the newsworthiness as it arrives to readers. It will be analyzed, specifically, covers from weekly magazines of national circulation in Brazil (Carta Capital, Época, IstoÉ and Veja). The analysis method, defined by Orlandi (2009), Silveira (2009a), Landowski (2014), Verón (2004) and Charaudeau (2015) considerations, is defined by procedures that consider the negotiation of meanings that integrate the communication contract on its verbal and visual elements. The selection of corpus composed by covers held mostly in the period between 2000 and 2015 allowed grouping it in two major narratives, involved on the elements that shows 1) exposure the negativity and 2) recognition of new visibility about the periphery. Among the results, it is observed a change on the newsworthing criteria of journalistic narratives which, due to the change in the social, political and economical context, began to elaborate a reconfiguration of the periphery, which starts to have a say because of the consumption and that resonates in journalism magazine.