Gestão empresarial e a evolução do processo produtivo – o desenvolvimento sustentável nas instituições financeiras: uma análise do Banco do Brasil

Abstract

The evolution of the production and consumption standards that had conducted the humanity since the beginning of the civilization brought challenges to the enterprise business process in the last century. The increase of the demand for products, due to the populational growth and the actual consumption model in the last few decades, as well as the practically exploiting and harmful techniques, caused a serious instability of the natural environment. This deficit, or environmental passive, is about the impossibility of Nature to normally restitute the indiscriminately extracted resources, placing at risk the continuity of development in face of a possible productive collapse. As an answer to the current problems, the capitalist administrative model has been modified in the last 50 years, based in the idea of rational exploration of the natural resources, added to the strengthening of the social productive movement. And so, the objective of this article is to trace, through the historical evolution of the enterprise system, how much the environmental depredation has affected, and how much the new market has made strategies for its solution. Through a descriptive-interpretative methodology, with a research in the official databases and available literature, it was possible to create a current picture of corporative actions, faced toward ideas of sustainability inside the businesses world. Moreover, it was possible to demonstrate that, even so the majority of the actions is still developed inside the idea of social marketing, the model of Regional Sustainable Development, applied by the Bank of Brazil, suggests a bigger insertion of the community and the means of production in an evolution of the extraction and consumption processes.