De Wingardium Leviosa a Avada Kedavra: a evolução narrativa composta nos cartazes da saga Harry Potter através da teoria da imagem

Abstract

This study aims to discover how the age and personality evolution of the character Harry Potter is composed in the eight main posters of the saga, based on studies from Image Theory. Developed in three chapters, the study goes deeper into the cinematic narrative of the hero's journey using Vogler's work (2011), to understand how the character evolve on the movies. Also, to study the cinematographic poster as a communication tool, with Moles (1974) and Quintana (1995). Methodologically, the authors Arnheim (2011), Kandinsky (1997, 2000) and Villafañe (2006) are used to deepen the studies of Image Theory, showing the most important aspects that will be found in posters such as dot, line, color, light, shape and texture, space, balance, dynamics and expression. After, the study analyzes individually all these aspects in each poster of the Harry Potter series and aims to find which elements distinguish and demonstrate the narrative evolution of the character Harry. Finally, it is seen that several aspects of the Image Theory can carry the same feelings of growth expressed on the audiovisual narrative of the series, which begins in a childish and light way, finishing with a more worn and aggressive content.