O kitsch no editorial de moda para brechós

Abstract

With the advent of new technologies, the use of image begins to grow exponentially, on the one hand reflecting greater possibilities for the field, and on the other a constant need to innovate in order to stand out in the middle, making use of experiments. The purpose of the work is to use the kitsch in the creative concept in the realization of a fashion editorial for thrift stores, making use of the studies of Claudio Marra for fashion photography and Abraham Moles and Maria Pedrazza Sêga in the Kitsch studies. Both the kitsch and thrift stores have a bad reputation in their origin, and the work aims to make a relation of these to counter the original idea, reaffirming the kitsch while an artistic strand little recognized until then. The final product of the project is a fashion editorial for thrift stores using kitsch as a creative concept.