Desbravando um novo universo da leitura: a reformulação de um programa televisivo

Abstract

In this paper, we presented the construction and practical application of a new editorial proposoal to the television show Universo da Leitura, broadcasted by the UFSM channel, TV Campus. The production process went from theoretical studies, surveys of production flows and analyses of old episodes, which based the elaboration of the new proposal. That involved the development of a new visual identity – which includes animations and vignettes – a new production flow chart and the Manual of the TV show “Universo da Leitura”. For the practical application, we produced two pilot programs with different themes – that evaluated in discussion groups which led to a very positive and much constructive critics feedback that added up to the production. Aiming to enlarge and answer the public’s demand, we developed content production to social media, adding these to the flow chart planning, adapting Universo da Leitura to a crossmedia language. This project will serve as a model to the next editions of the television show “Universo da Leitura”, easing the productions and the adaptation of new members to the TV show’s flow.