O foco em Neymar: uma análise da relação entre a cobertura jornalística e a conversação esportiva

Abstract

This paper presents a study that seeks to identify if there are, and if they exist, what are the connections between sports news in traditional media and discussions in social networks (and vice versa). This research tried to identify the relations between the sports news of Globoesporte.com site on the player Neymar Jr. during the participation of the Brazilian National Team in the 2018 World Cup with the discussions in the Facebook group "4-3-3 – Aqui o jogo é ofensivo" and vice versa. To that end, Bardin's methodological contribution (2016) was chosen to carry out a content analysis about the articles published by the site and the postings of the group participants. Categories and subcategories were defined with the to collect material and classifying the topics covered in the materials and postings. It was analyzed based on the theoretical reference of sports journalism, social networks, and idols creation The quantitative analysis detected the quantity and frequency of publications in journalistic coverage. On the other hand, the qualitative analysis gathered the materials categorized for a study of the relations between the two environments. After the analysis, the existence of these relationships was verified and some were identified. It was possible to identify, among these relations, the narrative built around the idol, both in Globoesporte.com, and in Group 4-3-3. Finally, it was diagnosed that there is no way to affirm the starting point of these relationships, because they are shuffled, interconnected and in constant exchange of information and conversations.