Revista Aura: uma proposta transmidiática

Abstract

The magazine publishing market is rich in product options with diverse themes and different ways of presenting content or aesthetics. Being a media that has existed since the nineteenth century, it underwent several changes until arriving at the format that we know today. One of these changes was the digitisation of the magazine, which is now also part of the universe of the worldwide computer network. Aura Magazine comes up with a transmedia proposal, that is a product that is built between several platforms, from paper to screen, and also as a magazine that appeals to the sensoriality of the public, uniting different roles and media in the same product with a theme artistic that approaches poetry, music and photography as main themes, so as to also value both art and artists. The methodology consists of the elaboration of the magazine from the graphic design, the curation of the content, to the authoring of photographs and videos. At the end of the work it was possible to perceive the challenges of creating a product without a specific team for each stage, as well as the construction of an original magazine with a consistent and attractive aesthetic, besides being able to transform several contents of different platforms into a product final cohesive and quality. It is necessary to understand the public, the way that the art chosen to compose the production presents itself, and how to construct it in a way to bring out the sensoriality of the readers.